Duru is a Turkey-based candle brand founded by Duru Umran, whose name means calm and pure. Inspired by her vision, the brand focuses on creating clean and minimalist designs that reflect tranquility and elegance. Duru aims to offer timeless, high-quality candles that bring a sense of peace and beauty into everyday spaces.

The challenge for this project is standing out in a market where many candle brands focus on similar qualities like cleanliness and calmness. Creating a unique and minimalist logo that sets "Duru" apart from competitors will be crucial for the brand's success.

This design approach starts with in-depth research into minimalist branding and how to visually communicate purity and tranquility. Drawing inspiration from nature and calming aesthetics, I integrated simple lines and clean typography that reflect clarity and calmness.