Purely Honey is crafted from nature’s finest, offering a pure and unfiltered honey experience. This project involves designing elegant, visually appealing packaging for three unique flavors, aimed at consumers who appreciate stylish, high-quality products. The packaging should reflect the natural essence and purity of the honey while maintaining a cohesive, sophisticated look across the flavor range.

Young, working professionals, ages 30+, married or single with a high disposable income. They appreciate finer things, enjoy gourmet products, value great packaging, love entertaining, watch the Food Network, and read food magazines and blogs. They believe food is fashion.

I conducted in-depth research both online and in-store, visiting international stores in the USA, Turkey, and Russia. Analysis of existing products revealed a lack of flavor distinction and outdated designs. To address these pain points, I created visually appealing and eye-catching packaging tailored to our target audience.