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Galini Suites is a peaceful hotel by the Aegean Sea, known for beautiful sunsets and a calming atmosphere. The name "Galini" means serenity, which is what the hotel aims to offer its guests. We want a simple, elegant logo and branding that shows this peaceful vibe—something that feels modern and blends with the natural beauty around it. The design should be easy to recognize and make people feel relaxed, matching the unique experience of staying at Galini Suites.
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The target audience consists of adults aged 25-65, primarily luxury travelers, including couples and honeymooners. These high-income individuals, such as professionals and retirees, are drawn to Santorini's beauty and culture from Europe, North America, and Asia.
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I began by researching five-star hotels located on the coast, starting with Santorini and Mykonos and then expanding worldwide. This research helped me gather inspiration from luxury seaside hotels and identify key design elements. Afterward, I sketched essential features that represent the serene beauty of Santorini, aiming to capture a sense of place and elegance unique to coastal luxury hotels.
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