The company is struggling to connect with the coaching community online, resulting in low social media engagement. Email communication is also ineffective, limiting its reach and impact. Visitors find it hard to navigate the website to access important resources, and inconsistent visuals and messaging prevent the brand from resonating with its audience. Together, these challenges are holding back the brand’s growth.

To address these issues, the approach focuses on understanding audience needs by researching what coaches and players want. Designs will be aligned with business goals to ensure all materials support core objectives. Content will be tailored for each platform, with visuals customized for the website and social media to maximize impact. Continuous feedback will be gathered to improve and adapt based on user input.